AOA

The Eye is a conceptual prototype that serves as a visually compelling educational tool to highlight the immense power of human eyes and the importance of eye health. It’s meant to intrigue, and then challenge people to rethink the way they obsess over the latest and greatest smartphones, computers, and tablets, but often neglect the most advanced tech they already possess — their eyes. The Eye's physical components represent real capabilities of the human eye, representing a level of sophistication that current technology cannot physically replicate. This underscores the need to prioritize and care for the unparalleled technology we already have over the tech that can’t compare.

View the site! SeeTheEye.com

Team Anna Wingard, Edelman EXD, Pink Sparrow