T.J.Maxx The Game of Maxximizing
T.J.Maxx launched a multi-city, multi-day interactive game to introduce a new term to retail -- Maxximizing, which means you don’t have to sacrifice quality or price when it comes to finding those items that are ‘so you’. A set of modern, geometric block patterns was designed to work as a system across the physical and digital experience. Tile designs were inspired by sweet T.J.Maxx finds like houndstooth, designer handbags and home décor accents with fun gamified pieces like dice and directional arrows.
Client
T.J.Maxx
Role
Designer
Category
Branding & Identity
Environmental Design
Social
Patterns created for the Game of Maxximizing experience
Fake packaging to add hints of core patterns to cubes
Still from T.J.Maxx Insta-Story takeover
Shot of Hannah Simone live posting the event
Close up of clue card, clue card also came with a T.J.Maxx gift card
Close up of instruction cards
Clip from instagram guessing game results
Shot of mini cubes used as decor to surround the main game
Secondary Maxx50 game where you had to put the least amount of clothes and accessories on the wall without going over your budget of $50
Team Anna Wingard