Emergen-C Happier Hour

Happier Hour redefines what a fun night out can be during Dry January. On Quitter’s Day, when many abandon their resolutions, Emergen-C teamed up with sober chic influencer Anna Sitar to host an unforgettable evening. This event proved you don’t need alcohol to have a great time. It was all about embracing wellness, connection, and fun.

In collaboration with Dante West Village, guests enjoyed immune-boosting mocktails crafted with Emergen-C, each one bubbling with effervescence and vibrant flavors, paired with delicious food offerings that enhanced the experience. The real magic happened through bar games and interactive activities that encouraged everyone to step outside their comfort zones, meet new people, and forge lasting connections. Whether through lighthearted competition or simply enjoying great conversation, Happier Hour demonstrated that a lively, engaging evening doesn’t require alcohol to be truly rewarding.

The night was a celebration of wellness, proving you can have a blast, make new friends, and stick to your resolutions—all while enjoying refreshing mocktails. No alcohol needed, just plenty of bubbly energy to keep the good times rolling.

Client
Emergen-C

Role
Designer

Category
Experiential Design
Branding