Dr. Ken’s Center for Hangover Research

When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut water. Fancy hipster seltzers. To connect with millennials and convince them to try this new drink, we had to figure out what this target audience was missing. With social and supporting digital content, V8 +HYDRATE ultimately made its mark in this market while exceeding benchmark impressions and trial.

Nominated for a Shorty Award

Client
V8

Role
Designer

Category
Social
Packaging