Hellmann’s

As we look to make Hellmann’s synonymous with football, what better way to see what Game Day is all about than an exclusive game day experience with the Tennessee Titans, home of our beloved mayo lover Will Levis. We also happen to be the Official Mayonnaise Partner of the Titans, so it’s safe to say the city of Nashville is a big fan of mayo. Our ask: to create a brand trip experience in Nashville, TN that brings to life the culinary culture of the city and the football game day fandom of the Titans to help drive greater awareness that Hellmann’s brings out the best in your game day dishes. We were tasked to develop an immersive, premium brand experience.

Team Cabral, Alicia, Ariel McMillan, Alexandra Weinberg, Zogas, Adam, Haygood, Cortney, Dawn Chevalier, Ide Yukiko, Nancy Zhu