The Changing Room
Women were invited to explore their own individuality, hear other women’s stories of change, share their own experience, ask questions and participate in workshops featuring inspiring speakers. An entirely new set of bold, graphic patterns were designed to represent these stories of change. The graphic system illustrates change through transforming, evolving and directional visual concepts.
Client
T.J.Maxx
Role
Designer
Category
Branding & Identity
Environmental Design
Web Design
Exterior design of The Changing Room. Patterns created specifically to encapsulate the essence of change.
Transitional wall designed to lead you from the red room mirror experience to the panel area.
The Changing Room goes on the road
After a successful launch in NYC with singer Lance Bass, The Changing Room hit the road. Stopping in T.J.Maxx’s across the country, woman were able to set up one-on-ones with our team of celebrity stylist Africa Miranda and life coach Danika Brysha. These sessions were designed to support woman as they navigate change.
If you missed out on The Changing Room tour no worries, you can head over to the MaxxYouProject website and download your at home tool kit.
Team Anna Wingard